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Cover of The State of LinkedIn for College Students 2025 Findings Report

Students have LinkedIn. But many haven’t been taught how to use it.

The research revealed a clear gap between having an account and using LinkedIn strategically.

94% of surveyed students have a LinkedIn account
68% never talked to a career center before building their profile
50% post zero times in a typical month
80% want a free one-hour LinkedIn training

Students aren’t saying, “I don’t need LinkedIn.”

Many are saying they do not know what a strong profile looks like, what to post, who to connect with, or how to reach out to recruiters and professionals.

That creates an opportunity for colleges and student-support organizations to give students the practical roadmap they are asking for.

The report also captures what students say LinkedIn itself could improve and turns those insights into practical recommendations for career centers. Those findings helped shape The New College Perspective™ workshop around profile development, networking, posting, outreach, and building a stronger professional presence.

Bring the Research to Your Students

LinkedIn for College Students Workshop

The New College Perspective™ offers practical, data-backed LinkedIn workshops designed around the gaps students identified in this research.

  • Build a stronger, recruiter-ready profile
  • Tell their story with limited experience
  • Connect strategically with alumni and professionals
  • Post, comment, and engage with confidence
  • Reach out to recruiters and hiring managers
  • Use LinkedIn as an active career tool
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